外貿營銷型網站如何建設
外貿營銷型網站如何建設
Foreign trade marketing website construction
如今，中國WTO勢頭迅猛，很多人都加入了外貿行列，那么，外貿營銷型網站建設能力受到大家的一致關注，下面vaneon為您剖析外貿網站建設9大技巧：
Nowadays, Chinese WTO rapidly, a lot of people have joined the ranks of foreign trade, foreign trade, marketing type website construction ability by the consistent attention, the following vaneon analysis of foreign trade website 9 Tips for you:
1、樹立企業形象，展示或提高企業的競爭力
Establish a corporate image, display or improve the competitiveness of enterprises
Internet最初始層面的作用就是展示企業形象，就象利用各種傳統媒體發布的企業形象宣傳廣告，網絡推廣所不同的是費用低廉、有效時間長、速度快、更新便捷，仔細考慮您的競爭優勢在哪里，如企業是否獲得過什么獎勵、產品的突出優點、客戶服務的優勢等等，認真對待這項工作，多準備一些相關的資料，并且要了解為什么訪問者會到您的站點來而不是去您的競爭者的站點，此時，應該對競爭者的站點進行比較細致的分析，看看他們都提供了一些什么樣的內容，針對的訪問對象和我們有什么不同等等，通過這樣的分析，就能更加清楚自己的優點和不足，從而做到揚長避短。實際上，對競爭者站點的分析應該貫穿整個企業站點的建設過程之中，通過全面的分析從而吸取他們的優點，避免他們的短處。因此，僅考慮“我的品牌與競爭者的差異”已不再足夠，還必須問一問自己：“我的網站與競爭者有那些差異？”努力收集本企業的相關資料，將之投放到互聯網，于無形中塑造企業形象，提高企業知名度，一定能為您贏得更多的客戶和潛在客戶。
Internet's initial level function is to show the enterprise image, just like using a variety of traditional media release of corporate image advertising, promotion of network which is low cost, long effective time, fast speed, convenient update, carefully consider your competitive advantage in where, such as whether the enterprise get any rewards, product advantages, the customer service advantage and so on, treat the work seriously, some related data preparation, and to understand why visitors to your site to rather than your competitors site, at this time, the competitors site should be analysed carefully, have a look they have offered some kind of content, according to the access the object and what different and so on, through this analysis, we can become more aware of their advantages and disadvantages, so as to accomplish. In fact, competition analysis on the construction site should be throughout the whole process of the enterprise site, through comprehensive analysis and learn from their advantages, avoid their weaknesses. Therefore, only consider "my brand and competitor difference" is no longer enough, must also ask yourself: "my site and competitors are the difference?" Efforts to collect information related to the enterprise, will be put to the Internet, virtually in shaping the corporate image, enhance corporate visibility, can win more customers and potential customers for you.
2、增進與客戶的溝通
Enhance the communication with customers
客戶對公司產品的意見，對公司的建議，您可以即時得到并迅速反應，然后通過網站再反饋給客戶。這是公司與客戶交流的橋梁。準備一些日常需要客戶填寫信息的表格，將它變成電子表格并發布到網上，并通過一些列促銷活動，收集大量客戶信息，組建自己的潛在客戶信息庫，并在網上或網下追蹤，一定會挖掘出許多新客戶。
Customer's opinions, recommendations for company, you can get real-time and rapid response, and then through the website and feedback to customer. This is the bridge of communication with customers. Prepare some daily needs of customer information form, turn it into a spreadsheet and posted on the Internet, and through a series of promotional activities, collecting a large number of customer information, customer information database establishment potential of their own, and tracking in online or offline, will dig out many new customers.
3、加強客戶服務
Strengthen customer service
客戶服務的重要性已經為眾多企業認識到，網絡推廣目前市場競爭的激烈性導致產品的差異迅速縮小，既而售前、售后服務的個性化日益突出，各大企業都在著力加強這方面的宣傳力度，網站是一個交互性極強、反應迅速的媒體，通過網站搜集消費者的信息及反饋，有助于加強客戶服務的質量，從而為企業贏得更多的客戶，創造更多的效益。如果您的企業側重服務，或許，您應該根據自己企業的特點為自己的服務定義一種網絡營銷風格，并在網站建設中努力營造這種風格，而且，如果您確實能夠做到保障客戶的利益，好好整理一下這方面的資料，將各種措施展示出來，它會給顧客在互聯網這個虛擬的空間留下一個好印象。
Customer service has been the importance for many enterprises to realize, the fierce market competition lead to network promotion the product difference shrinks rapidly, and the pre-sale, after sale service personalization is increasingly outstanding, the enterprise to strengthen the propaganda, website is an extremely interactive, fast reaction media, through the website collect customer information and feedback, to strengthen the quality of customer service, to win more customers for the enterprise, create more benefits. If your enterprise focusing on s
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