營銷型企業網站建設的六大原則
隨著互聯網的發展普及，我國廣大中小企業步入網絡營銷時代的步伐正在加快。營銷型網站建設是對網站的發展，整合了各種網絡營銷理念和網站運營管理方法，不僅注重網站建設的專業性，更加注重網站運營管理的整個過程，是企業網站建設與運營維護一體化的全程網絡營銷模式。中小企業擁有獨立企業網站或電子商務平臺中的網店的比例達到了43%，整體上看，中小企業網站的運營水平偏低。絕大部分中小企業網站更新頻率超過一個月，僅僅是一個形象工程而已，并沒有很好的促進企業網絡營銷效益。筆者根據自己的工作經驗，總結了以下幾點關于營銷型企業網站建設注意事項和基本原則，和大家分享。
With the development of the Internet popularization, small and medium-sized enterprises in our country into the network marketing is accelerating the pace of the times. Marketing type website construction is the development of website, integrate various network marketing concept and site operation management method, not only pay attention to professional website construction, pay more attention to the whole process of site operation management, is the enterprise website construction and operation maintenance of the whole network marketing mode of integration. Small and medium-sized enterprises with independent corporate Web site or e-commerce platform of the shop was 43%, on the whole, the small and medium-sized enterprise web site operation level is low. Most of the small and medium-sized enterprise web site update frequency more than a month, is only a image project only, and not a very good promote enterprise network marketing benefits. According to the author's own work experience, summarizes the following about marketing type enterprise website construction attention and basic principle, and to share with you.
一、用戶體驗最重要
The most important user experience
網站的訪問者是用戶，不少初級營銷機構制作的網站不堪入目，僅僅是為了展示給搜索引擎，這種網站根本不是真正意義上的營銷型企業網站！在傳統行業中，稍有經驗的人都明白，商品外包裝對銷量的重要性。同理，對于網絡營銷來說，企業網站的美觀、易用等方面，都會對用戶產生很大的影響。千萬不可因為各種原因而傷害用戶體驗，包括搜索引擎最終追求的也是用戶體驗。企業營銷型網站建設應該追求搜索優化和用戶體驗的最佳結合點！現在互聯網行業最火的職位是產品經理，也是因為用戶體驗的重要性。
Visitors to the site is the user, many primary marketing agencies make website is not fit to be seen, just to show the search engine, this website is not the true sense of the marketing type enterprise website! In traditional industries, a bit of experience understand, the importance of the outer packing goods on sales. Similarly, for the network marketing, enterprise website appearance, easy to use and so on, can produce very big effect to the user. Do not because of various reasons and harm the user experience, including search engine ultimately seek is the user experience. The enterprise marketing type website construction should be the best combination of search optimization and the user experience! Now the Internet industry's most fire position is the product manager, but also because of the importance of user experience.
二、網站結構和產品展示
The website structure and product exhibition
良好的網站結構，不但方便搜索引擎，更是為了方便用戶，營銷型網站一定要合理使用面包屑導航設計，不要讓客戶在你的網站里迷路，時刻告訴用戶所在位置和返回其他頻道的方法。營銷型企業網站建設的最大目的在于促進企業產品銷售，所以企業產品展示成了不可忽略的重要項目。建議中小企業自行拍攝產品相關畫冊圖片，要具有真實性，否則會弄巧成拙，得不償失，切忌！自行拍攝一是能保證圖片質量，二是避免版權糾紛。不少時候，千言萬語不如一張圖有說服力，圖片比文字更增加信任度。另外可以在產品介紹中插入適當的視頻內容，多媒體互動展示效果最容易打動客戶。
Good website structure, not only convenient search engine, but also for convenience of customers, marketing type site must reasonable use bread crumbs navigation design, don't let customers lost in on your website, always tell the user location and returns the other channel. The maximum objective marketing type enterprise website construction is to promote the enterprise product sales, so enterprise products show became the important projects should not be neglected. Advice to small and medium-sized enterprises in product photography related picture album, to be real, otherwise they will be self defeating, avoid the loss outweighs the gain.! To take a picture quality is guaranteed, the two is to avoid the copyright disputes. A lot of times, thousands and thousands of words as a picture compelling, pictures than text more increase trust. In addition to insert the appropriate video content in the product introduction, interactive multimedia display effect is most likely to impress clients.
三、合理發布更新資訊
Reasonable updates released
有相當一部分的企業網站都會有企業新聞這個欄目，合理的運用企業信息能夠增加企業信任度，而不合理運用會取到相反的效果。企業新聞的內容要經常更新，文章內容報道企業的一些動態，里面最好配備圖片，圖文并茂更為您企
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