如何設計具有親和力的企業網站
隨著企業網站建站越來越簡單，越來越多的企業網站如雨后春筍般出現。企業網站要想充分發揮網絡傳播媒介的作用，就必須成為一個更親近于網絡用戶的網站，要讓網站給給客戶良好的用戶體驗，這也是企業建站成功與否的標準，同時也是搜索引擎評判網站優劣的一個因素。那么如何讓企業網站更具親和力呢？一般而言，可以從以下幾個方面著手。
Along with the enterprise website more and more simple, more and more enterprises sites such as bamboo shoots after a spring rain like appearance. The enterprise website to give full play to the role of network media, it must be a closer to network users of the site, let the site to give customers a good user experience, this is the enterprise to build the criterion of success, but also the search engine judge a site quality. So how to let enterprise website more user-friendly? Generally speaking, from the following aspects.
1. 確保網站的打開速度
Ensure the site open speed
企業網站的打開速度是影響用戶體驗極為重要的一個要素。據互聯網權威人士測試，一旦頁面的緩沖時間超過了10秒鐘，超過半數的用戶都會選擇離開，直接關閉網站，繼而結束對網站的訪問。因此，即使網站的內容極具誘惑力，網站頁面的打開速度很慢，也會降低網站在用戶心中的印象，并降低網站的親和力。因此，為了提升網站的親和力，就必須保證網站的訪問速度。
Open the speed of the enterprise web site is affecting the user experience is one of the most important elements. According to the Internet authorities test, once the time buffer page for more than 10 seconds, more than half of the users would choose to leave, to close the site, and then back to the site visit. Therefore, even if the content of the website very tempting, web page open speed is very slow, will also reduce the website impression in the heart of the user, and reduce the site affinity. Therefore, in order to improve the site affinity, we must ensure that the site access speed.
2. 在網站中留下詳細的企業聯系方式
Leave behind the contact method detailed enterprise in the website
營銷型網站建設上一定要有詳細的聯系方式，包括電話、郵箱地址以及QQ或MSN等詳細的聯系資料。在條件允許的情況下，可以將企業的聯系方式做成單獨的頁面。如果企業劃分了不同的服務區，可以在此頁面中加入所劃分區域的客戶經理以及客戶服務等方面的聯系方式。企業在建站時，一旦加上詳細的聯系方式，會讓訪客覺得網站更加具有親和力。同時，企業聯系方式的呈現也方便了有需要的訪客能夠及時聯系到企業。
Must have detailed contact marketing type website construction, including telephone, e-mail address and QQ or MSN detailed contact information. In the conditions allow, can the enterprise contact into separate pages. If the enterprise is divided into different service areas, can be in this page to join the regional division of the customer manager and customer service, contact. Enterprises in the station, once with contact details, will let visitors feel it more affinity. At the same time, enterprise contact has also facilitated the need of visitors can contact to the enterprise.
3. 注重網站互動功能的設置
Pay attention to interactive function settings
互動功能的設置可以有效提高企業網站的親和力。企業可以根據業務需要，選擇設置在線QQ交談、Skype交談或其他方式的在線即時通訊。這些可以有助于訪客與企業及時進行溝通交流。但是這個目標的實現是建立在有在線客服值班的基礎之上的，如果網站設置了在線客服功能，卻沒有安排在線客服，就會讓網站的互動功能成為空談。屆時，訪客在點擊及時通訊交流圖標后，卻沒有反應，不僅會影響用戶對網站的評判，也會對企業形象產生負面影響。
The interactive function of setting can improve enterprise website affinity. Enterprises based on business needs, select online instant messaging settings QQ chat online, Skype conversation or other way. These can help visitors and enterprise timely communication. But to achieve this goal is built on the basis of online customer service duty, if the site set up online customer service function, but not online customer service, will let the interactive features of the site become empty. Then, visitors to click on the icon after timely communication, but no response, will not only affect the user evaluation of the site, will have a negative impact on corporate image.
4. 內容為王
Content is king
用戶在進入企業網站以后，大多數用戶都不會瀏覽網站的全部內容，只會在看到感興趣的話題或最新動態后，才會點擊頁面繼續瀏覽。因此，為了提升用戶的興趣，可以盡可能在網站內加入一些用戶感興趣的內容。同時可以多添加一些企業的活動信息以及照片的展示，一般而言，企業內部員工活動和員工照片的展示可以讓用戶感受到網站的親和力。
The user into the enterprise web site, all content most users will not browse the website, will only see in the topics of interest or the latest trends, will click on the page to browse. Therefore, in order to enhance the user's interest, may add some users interested in Web site content. At the same time can add some activities of the enterprise information and pictures, generally speaking, the enterprise interior staff activities and staff pictures can let users feel site affinity.
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