什么是營銷型網站_如何制作中小企業營銷型網站
營銷型網站概述
Overview of marketing website
營銷型網站建設，是指以網絡營銷理念為核心，以日后的營銷推廣為目的和出發點?，并貫徹到網站制作的全過程，務使每一個環節，每一步驟都考慮到營銷功能的需求，使網站一上線即具備營銷功能和有利于優化推廣特征的營銷推廣功能的網站。
Marketing type website construction, refers to the network marketing idea as the core, to the future marketing promotion for the purpose and the starting point of exergy, and carry out the whole process of production site, make sure every step, every step considering marketing function demand, make the website that has an on-line marketing function and to optimize the promotion features of the marketing functions of the website.
制作營銷型網站的好處
Making the marketing website.
一、搜索引擎表現好營銷型網站的一個顯著特點就是它能“自我推廣”，這突出體現在營銷型網站具有良好的搜索引擎表現，企業網站在搜索引擎排名十幾頁幾十頁以后，目標用戶根本找不到你，失去與大批目標客戶在線銷售的機會；在中小企業網絡營銷型網站制作中，搜索引擎優化工作是基礎和長期的工作，從企業網站的前期規劃階段就必須開始進行，而且必須要貫穿于企業網站制作和后期運營過程。
A significant feature of a good performance, search engine marketing website is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site, enterprise site in the search engine ranking ten pages dozens of pages, users can not find you, lose and a large number of target customers online sales opportunity; in the small and medium-sized enterprise network marketing type website, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website must begin, but must be through the website production and operation of the late process.
二、真正的網絡營銷為導向營銷為主、技術為輔 傳統網站不營銷，除了技術落后之外，更重要的是思想、理念落后。網站要想起到網絡營銷的作用，關鍵因素是是否站在營銷的高度設計。威博先鋒始終奉行“營銷為主、技術為輔”的理念，只制作真正營銷型的企業網站。
Primarily, the real network marketing oriented marketing techniques supplemented by traditional website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Webo pioneer always adhere to the "marketing, technology as" concept, only making the real marketing type enterprise website.
三、良好的用戶體驗良好的用戶體驗能夠讓潛在客戶快速找到感興趣的產品或服務，充分了解細節內容和服務特點，通過各種互動方式與企業建立聯系。高質量有價值信息和在線客服系統方便與目標客戶即時溝通、咨詢和反饋，大幅度提高把訪問者轉化為購買客戶的比例真正給企業帶來訂單和客戶，把企業營銷型網站變成真正賺錢工具。
A good user experience good user experience can let potential customers find interested in the product or service, fully understand the details of the content and characteristics of the service, to establish contact with enterprises through various interactive mode. High quality of valuable information and online customer service system is convenient and target customers of instant communication, consultation and feedback, greatly improve the visitors into the proportion of customers buy really bring order and customer to the enterprise, the enterprise marketing type website into real money-making tools.
營銷型網站的制作要素
Making the elements of the marketing type site
（1）目標要明確中小企業營銷型網站主要是以營銷為目的的網站，做出來的網站不能不知道他的具體作用。只是把網站簡介、企業文化、產品展示展示等在網站上一放，具體產生不產生效益，就不管了，只是一個形象的宣傳而已，這樣的網站，也只是一個擺設對其也沒有任何作用。
Goals must be clear the small and medium-sized enterprise marketing type site is mainly for the purpose of marketing website, do website can not know his specific role. Just put the site profiles, corporate culture, product display display on the website, specifically produced no benefit, no matter, only an image of the propaganda, such website, just a decoration on the no effect.
（2）內容豐富，質量精選制作營銷型網站時不能只注重網站的后臺管理，網站的程序等，一個好的營銷型網站它的內容是非常豐富的，而且每一個內容的質量都是精選。但是現在的許多的企業認為文字誰都會寫，殊不知，術業有專攻，營銷文案同樣需要專業人才，就是讓專業的會說不會寫的營銷人員去寫，也不會好到那里去。因此只有幾篇文章，而且質量粗糙的網站，回頭率幾乎是為零的，更被別說什么網絡營銷。
Rich in content, quality selection of making marketing type site should not only pay attention to the management of website, website program, a good marketing website and its content is very rich, and each one of the quality of the content is selected. But now many enterprises believe that the characters who will write, however, specialize in one subject, marketing copy also need professional personnel, is to let the professional s
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