網站優化者十大基本能力
網站優化者也就是我們所說的SEOER。作為SEOER不一定要會做網頁，懂得很深的設計技術，但是SEOER必備的要執照以下的十大基本能力。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.
一、熟悉網頁代碼(Familiar with web page code)
搜索引擎蜘蛛是直接爬行網頁代碼來獲取信息的，所以你需要有一雙和搜索引擎一樣的眼睛，能清楚的識別網頁html代碼(特別是Title、Meta、Header、Body、Text、Alt、Tag)、CSS代碼，熟悉JS、框架的運用，掌握W3C標準。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.
二、熟悉網站架構(Familiar with the website structure)
這是看起來很復雜而且很需要時間，包括網站域名、服務器(或空間)、頁面技術、網站建設、網站功能、程序開發和數據庫，但我們并不需要很精通，但至少要對Apache/IIS服務器有充分的了解，知道如何靜態化，如何對搜索引擎bot進行測試。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.
三、良好的語言組織能力(Good language ability of organization)
這是現在SEO界普遍認為最重要的因素之一。外鏈建設的方法很多：提交付費與免費目錄網站(如：Yahoo Directory;DMOZ)、鏈接交換、付費鏈接等等。不論你的網站是鎖定百度或是Google，外鏈建設都是至關重要的。那么在這些過程中你會使用很多的語言，很多目錄都是人工收錄的，很多交換鏈接都是要用文字來組織與交換者溝通的，如果你的語言組織得很別扭，那么成功的幾率當讓小了。再說頁面內容強化(Content Mapping)，將網站內容與對應的關鍵字做最恰當的融合(如長尾關鍵字的運用)是非常重要的步驟，那么這個“最恰當的融合”和語言組織能力是密不可分的。同時，撰寫優秀的軟文，也需要良好的語言組織能力，這樣寫出來的軟文才能獲取更多更優質的外鏈。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking baidu or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.
四、社會心理學與工程學(Social psychology and engineering)
社會心理學可以狹義到搜索心理學，在選擇關鍵詞的時候，在使用百度指數等工具的同時， 應該考慮關鍵字的難度(Keyword Difficulty)、關鍵字屬性(流量與轉換率關系)、到搜尋心理研究都有。比如，當用戶在搜索“策劃書”的時候，他們并不是很籠統的去搜索策劃書這三個字，可能是“如何寫廣告策劃書”等，所以了解搜索人群的搜索習慣和搜索心理是相當重要的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of baidu index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.
社會工程學主要體現在外鏈建設和UEO上，在與大網站交換友鏈的時候，有必要對網站負責人做必要的了解，搜集相關資料，以便交談后即可促成一個外鏈。社會心理學與工程學同時服務于SEO和UEO，只有兩者有效地結合起來才是真正的SEO，才能提高用戶黏度，在提高流量的同時沉淀流量。
Social engineering mainly outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two eff
返回新聞列表
業務咨詢微信掃一掃